Coaches see more than they have time to document.
AI ASSISTANT COACH FOR YOUTH SPORTS
Turn a coach’s voice into clear player development.
After a practice or game, speak naturally. AURO identifies the players mentioned, organizes the observations and prepares team and individual feedback for the coach to review and approve.
Club-ownedRoster-awareCoach-approved
AURO DEBRIEFListening
“The group stayed compact today. Jordan communicated early, and Maya’s first touch opened the field…”
AURO IS ORGANIZINGTeam themes + player feedback
TEAMJORDANMAYA
THE PROBLEM
Coaching is still the least scalable part of youth sports.
Clubs have technology for schedules, payments, rosters and video. The developmental feedback itself still depends on what each coach remembers, writes down or has time to send.
Individual player feedback is difficult to deliver consistently.
Club leaders have limited visibility into how coaching is reaching every team.
HOW AURO WORKS
One natural debrief.
One repeatable development system.
AURO fits the way coaches already think and talk—without turning player development into another administrative task.
- 01
Coach speaks
Record a natural post-practice or post-game debrief.
- 02
AURO structures
Organize team themes and roster-aware player observations.
- 03
Coach reviews
Edit, refine and approve before anything is shared.
- 04
Players receive direction
Clear strengths, development areas and actionable next steps.
- 05
The club learns
Create a longitudinal record of coaching and development.
AURO structures the coach’s thinking. The coach always remains in control.
ONE SYSTEM · THREE OUTCOMES
Consistency
Understand how the club’s coaching philosophy is reaching every team.
Leverage
Create better feedback without adding hours of administration.
Clarity
Know what worked, what needs attention and what comes next.
The club is the buyer. The coach is the daily user. The player is the outcome.
WHY AURO
Youth sports has tools to manage teams. AURO helps clubs scale coaching quality.
Roster-aware intelligence
Feedback is organized only around players on the coach’s active roster. Unclear names are flagged—not guessed.
Human in the loop
Nothing becomes approved player communication until the coach reviews it.
Built for the workflow
One debrief can produce a team summary and relevant individual feedback.
A record that compounds
Build a shared understanding of what was coached, what the player understood and what should happen next.
WORKING PILOT
Built from inside the problem. Now entering controlled coach testing.
Working web-based coach pilot
Voice-to-reviewed-feedback flow tested end to end
Roster-aware player matching and completion checks
First external coach committed to pilot testing
FOUNDER-MARKET FIT
Built by a product executive, coach and parent.
AURO was created by Mat Lemieux after seeing the same problem from multiple sides: coaches trying to communicate more, club leaders trying to create consistency and players needing clearer direction.
Mat brings more than 15 years of experience building consumer products, brands and go-to-market strategies—combined with firsthand experience inside youth sports.
BECOME A DESIGN PARTNER
Help shape the future of coaching communication.
AURO is inviting a small number of youth clubs and coaches into structured pilot testing.
- Founder-led onboarding
- Real workflow testing
- Direct influence on the product